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The next generation Kia Optima is set to make its world premiere at the 2010 New York International Auto Show. "The next generation of Kia Optima possesses the power to surprise," says Peter Schreyer, Kia's Chief Design Officer. "It's a car that people will simply not expect from Kia - and that's exactly what we set out to achieve." Kia has officially unveiled the next Optima four-door coupe,