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Peugeot introduced a web-based amateur style competition at the 2002 Paris Motor Show, inviting aspiring designers to create a completely unhinged retro-futurist design that incorporated distinct styling features of a historic Peugeot model. A total of 2800 proposals from 90 countries were registered, and Stephen Schulze, a 32-year-old German graphic artist, was selected as the winner. At the 2003 Geneva Motor Show, Schulze was awarded a trophy and €5000, and it was announced that Peugeot would create a full-scale version of the design.

The winner was the talented Stephen Schulze of Germany and his stunning 4002 design. One of the most creative car design concepts in decades, the organically-shaped 4002 is both futuristic as well as replete with styling cues from Peugeots of the past, such as the headlights behind the radiator grille that was seen in the Peugeot 402 of the 1930s.