Monday, January 10, 2011
After two teaser shots and a couple of leaked images earlier today, Kia’s “activity MPV” concept, the KV7, finally hit the showroom floor at the 2011 Detroit Auto Show.Designed to challenge the notion that minivans are strictly for transporting people, the KV7 stands out with its boxy design and, according to the Koreans, also wants to serve as a “connected social hub for groups of friends and adventure-seekers”.
“From the outset, we felt the category was in need of an honest reassessment due to the fact that everyone seems so desperate to attach the word “sporty” to their MPV even though MPVs, at their very core, are simply a box”, said Tom Kearns, Chief Designer, Kia Motors America. “Rather than reject the box we chose to celebrate it, just like we did with the Soul, and the result is a straightforward yet sophisticated vehicle that retains the functionality MPVs are known for and meets the changing and diverse needs of today’s consumers”.
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