Friday, January 7, 2011
Soave has been with the North American Volkswagen team for several years, but Fiat recently hired her to take control of the brand in the United States. She is a first-generation Italian-American with a lot of her family still in Italy. She commented, "This is not just a job for me, it is a passion and very near and dear to my heart." She showed a photo on the large screen, of her as a small girl standing on the hood of a Fiat back in Italy.
The exterior styling is basically unchanged from the past few years of the European model. Like the Mini-Cooper, it is considered "retro" and looks very similar to the little 1957 model that opened the press conference. Changes that are not obvious to the eye are abundant, however. These include a redesigned body structure that meets American regulatory requirements for crashworthiness. The cabin is quieter, in response to US customers demand for quietness. The floor, trunk, and instrument include new sound-deadening materials. There are new body and door seals as well as hydraulic powertrain mounts that help minimize engine vibrations.
The exterior styling 2012 Fiat 500
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