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Rihanna is coming out in her new naughty image again in the new 'S&M' video. Three pictures from the video have been released and RiRi is in the Playboy Bunny mood. The singer's official website has posted them. 'S&M' is the latest video that will be in the offering from the album 'Loud'.

In one of the pictures, the red haired singer is seen with a yellow colored bunny ears and tiny white outfit, reclining against the wall that has been flooded with tabloid headlines via a projector. The other one is almost similar to the first picture with only Rihanna sitting in a different position.

The third official picture from the ‘S&M’ video shows the Rated R singer is wearing a pink tight latex suit and teamed it up with her curly hair. In the photo she is sitting on a table and is being surrounded by the nosey people of the press.

Melina Matsoukas is directing the ‘S&M’ video, and already Loud is doing pretty well in Canada and Swiss Album chart. The album debuted in the number one slot and in US Billboard 200, it was positioned at number 3. The sales of the copies on the first week of the album Loud has given Rihanna, the highest sales rate so far. 2010 has been good for the singer after ruling the charts of UK with the duet with Eminem ‘Love The Way You Lie.’